 |
Ask Marketing Experts search engine marketing forum Free search engine marketing advice
|
| Author |
Message |
admin Site Admin
Joined: 11 Feb 2003 Posts: 311 Location: Los Angeles
|
Posted: Thu Jan 19, 2006 9:40 pm Post subject: How to Ruin a Shopping Cart |
|
|
Selling products online is not as easy as throwing up a generic shopping cart and front page template for the design. Layout and information presentation will make or break your business.
keys to creating a successful shopping cart:
[list:9bce3f28bc]Web site are site navigation
checkout process
product descriptions
forced registration
search functionality problems
trustworthy or secure
[/list:u:9bce3f28bc]
Clean site design is noted to be a more effective way of getting conversions. Information overload is a critical and consistent problem... web users were more likely to say that a site had too many links as opposed to too few links.
http://www.clickz.com/stats/sectors/software/article.php/3578366[/list] |
|
| Back to top |
|
 |
|
|