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writing for search engines

 
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Joined: 11 Feb 2003
Posts: 310
Location: Los Angeles
PostPosted: Wed Jul 14, 2004 5:24 pm    Post subject: writing for search engines Reply with quote
General copywriting for search engines is a bit different than the offline world. You still need to grab the readers attention and make a persuasive argument for human users, since these are your ultimate targets.

The only unfortunate thing is that search engines really need a lot of text to index, especially on the homepage. For smaller websites, its usually best to have more homepage text than you normally would. This copy needs to have 4-7 repetitions of your main keyword phrase.
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