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Y! buys Overture

 
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Joined: 11 Feb 2003
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PostPosted: Mon Jul 14, 2003 11:31 am    Post subject: Y! buys Overture Reply with quote
In a massive search engine consolidation move, search engine directory pioneer Yahoo buys PPC engine Overture for 1.6 B. This will drastically change the pay per click landscape online. Make sure you save some advertising dollars for the next step!

http://www.searchenginewatch.com/searchday/article.php/2234821
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