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In the search engine wars, Google is the market leader. Not only do more people use Google, but they also use it more often. This is extremely important for being able to sell goods online.

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Yahoo! users tend to be slightly younger
MSN users tend to be slightly older
Google users tend to be slightly more affluent
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A case study on the U.S. travel market showed 80 percent of all transactions occur [i:6856595799]after[/i:6856595799] the first click-through visit. So only 20 percent of people convert on the initial search visit. This is huge! Consider the long term effects of your website and measure conversions for the long term.


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