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Always design for users first, not search engines. Search engines will never buy your products or call you on the phone.

creating an alternative to flash is good for us who surf flashless & javascriptless. Less text in one place is often preferrable. When designing, less is good. the more you can remove the better the designer.

I have never had a client come to me and say: "I really want my site to be as complex as possible. I want users to have to read pages and pages to understand how to buy from me. I hate simple"