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Many people ask me about automated programs to get high rankings. One of the most popular is Webposition. In 1999 I purchsed this software, thinking it would make me thosands of dollars while I did nothing. I was wrong.

The main problem with programs like this is misinformation. I have seen similar programs promising a #1 ranking by optimizing your meta tags. Meta tags have not been a ranking factor since at least 2000, possibly earlier.

Aside from the misinformation, automated programs have the capacity to draw site penalties for introducing inappropriate HTML into your site. Examples of techniques that could HURT you:

[list=]doorway pages and all synonyms
stuffing comment tags
text in hidden <div> tags
adding nonstandard meta tags
redirects of any kind - client or serverside
[/list]

Be careful who you let touch your website. Its your professional link to the world, it deserves personal attention.